Geography

- main agriculture in the jungle
- main port is in Lima
- in between is a mountain range
- → need to cross the mountain range to get anything to the global markets
- coast is very flat and dry (desert)
- large farms with heavy machinery and technology are here
- all the large cities are here
- jungle is green and fertile
- many small farms with local farmers and less technology/machinery
Logistical Challenge
- challenging to bring products to the cost (ports)
- journey takes ~20 hours
- from 40C in the jungle to -10C on the mountain pigs
- hard to keep a cooling chain going
- a lot of products are lost (damaged) on the way due to spoiling
- 70% of products for local markets are lost through the mountains
- problems with infrastructure
- landslides and poorly maintained roads in the mountains
Social Aspects
- 70% of people are not formally employed
- 90% within agriculture sector
-
90% within the jungle agriculture sector
- informal companies pay less taxes/benefits etc
- a lot of companies are informal
- hard to compete otherwise with other informal companies
- certifications are worth a lot
- getting access to markets informal companies cannot