Beyond his foundational work on The Lean Startup methodology, Eric Ries co-founded and served as the CTO of IMVU, a pioneering social entertainment company known for its innovative use of 3D avatars. As a sought-after speaker, Ries has shared his insights on entrepreneurship, innovation, and management at numerous conferences. Additionally, he has contributed to the entrepreneurial community through his writings and by advising and mentoring startups, showcasing a commitment to fostering innovation and guiding emerging entrepreneurs.