Daimler is successful because they did scenarios over 50 years, although not a single one came true
- french oil executive
- amazing at predicting the future → Feral Futures
- never “saw” the future, but had a “feeling”
- being in the right state of mind to notice the insights
- proactive approach
- you create the future, you don’t wait for it to happen
- prepare for uncertainty, not for specific cases
- uncertainty is an opportunity, not a threat
- macrocosm vs microcosm
- microcosm → managers and how they view the company
- macrocosm → how all companies in a field behave
- working with M6 on various projects
- MI6 → global
- MI5 → local
- upper management needs to have good judgement on important decisions
- predictions are wrong 90% of the time