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differential psychology
- differences between people
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social psychology
- personal perception with their values
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general psychology
- identification of general laws
- explanation of the basic mechanisms of cognitive performance
- knowledge about process of information processing
- basis for other branches of psychology
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asymmetric information based on different biases and information retention
- give 2 people the same information and they have 2 different understandings/perception
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theory vs empiricism
- theories: explanations based on observations
- empiric: systematic data collection and evaluation
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experiments only on subsample, result projected on population
- not always applicable
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truth is never known for certain → Errors happen
- always look for errors when analyzing data or conclusions
- even in your own works
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research is a process!
- not a result/event
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research objectives
- from abstract concept to clearly defined and measurable stat/stats
- check the method too, not just the abstract