Today’s things have already been decided yesterday.
Just a usual SWAT Analysis is not sufficient when looking into the future.
You might be wrong 100% of the time, but just looking into the future makes you better in the
Macro Environment
- … cannot change what is happening
- PESTEL Analysis
Micro Environment
- … changes can be influenced
- 5 Forces Analysis
- Brandenburger Nalepuff
- Co-Opetition … coworking with competitors
- enormous value creation (mostly cost saving)
- not just thinking in competition but also about future competition