- Business is more than finance and marketing and sales, it’s all of them combined
- Not only about making money but also about providing value to others
- Zotter dropping “most successful” chocolate because it overshadowed the variety and misrepresented what Zotter stands for ultimately. Yes, would have been more profitable, but not as - lets call it that - fun
- After John Nash, one can do incredible things even though it is not recognized right away
- Successful business is both super easy and super hard to do
- Ratios have been demystified
- How important the future and planning for the future is