General Advice

Advice
- get material from other course: UBBP Business Planning
- be here: everything just spoken is also part of the exam
Tutor
- moritz.huetgen@wu.ac.at
there will be PDFs for everything

Grading

30% Mid Term Poster Presentation (i am group 9 - Amazon)
- max 4 ppt slides, max 5 minutes
- choose a company
- present about the business model
- present about the financial statement over the last 3 years
- Phizer, Zalando, Baierstorf, Nike, Netflix, Tesla, Unilever, Amazon, Starbucks, LVMH
- specs for grading: sticking to the 5 minutes, correct information, interesting presentation, teamwork
45% Final Written Exam
20% Insight Book UBBP
- max 4 pages
- this is a personal task, what have you taken from the class?
- kind of self-reflection
- normal speaking language
05% participation during class

Insight Book UBBP assignment as a preparation
no number crunching
writing → no multiple choice tests
10-20 questions, 90 minutes time
first read completely, then answer
no essays, information in short form
questions about “founding a company”
- explain the business model
- what is a Business Plan and it’s contents
- Turning Rich or Becoming King
- entrepreneurial finance metrics
  - 4 quadrants of financial activity
  - Accounting Perspective
- what is Feral Futures
- what is an Issue Impact Matrix
- what are Underserved Markets? utilize, mitigate, recognize
CEO adds more questions
- identify opportunities and threats dynamically → Dynamic SWOT
- choose 1 or 2 tools of the foresight → Tools of Strategic Foresight
- fortune at the bottom of the pyramid → Prahalad
- prospect theory, biases