- a gap between what we think we are doing and what we are actually doing
- attitude according to Social Acceptance
- overstating attitudes
- behavioral control → situation changes, attitude stays the same
- e.g. wanting to buy organic food but cannot afford
- Stereotypes
LaPierre (1934)
- in the USA at that time there was a strong prejudice towards Asians
- in reality 99% provided the service
- when asking only 10% would provide the service
- Question: I am coming with my Asian friends, do you have a table for us?
- (extreme example)