Turn Rich
- Optimization
- squeeze as much money out of business
- better suited for some fields of business than others
Become King
- become a market leader
- closely tied with creating a Monopoly
- cutting smaller margins than competitors
- larger initial investment (most probably)
- more Research and Development Costs to stay market leader
- limiting other competitors from entering the market → Market Barriers
Purpose
- why should the company exist?
- purpose-driven companies stay in business for longer and make more money than get-rich schemes