Lecture 1 Experiments
Open
- missing counterfactuals
- flawed study(ies) - find the error/flaw
- correlation vs causality flaw
MC
- internal/external validity
- correlation vs causality
- flawed study - find the error
- reliability & validity
Lecture 2 Attitudes
Open
- components of attitudes
- conditioning + example
- change of behavior of employees
- bike ride example, but different
- persuasion
MC
- explicit vs implicit attitudes
- attitude behavior gap
- persuasion immunity
- attitude accessibility
- reactance theory
- conditioning
- best guess: operant (skinner)
Lecture 3 Memory
Open
- memory organization
- working memory
- levels of processing
- improving memory performance
- forgetting
- remembering personal experiences
- cognitive memory biases
MC
- components of memory organization
- components of working memory
- word-length effect
- memory decay over time
- components of forgetting
- memory consolidation
- components of remembering personal experiences
- overconfidence
- source monitoring