- Philips was on the brink of bankruptcy
- Prahalad was hired as a consultant
- he flew the C-Suite off to a remote island for a weekend
- told them the company just went bankrupt
- instructed them to rethink how the company should be structured
- this lead to them to replan the whole company in an entirely new way
- after the weekend, they were not fired, the secret was lifted
- the leaders restructured the company like they wanted to, not like they felt they had to
- Philips was saved