- not only discriminatory measures
- also indistinctly applicable measures
- Cassis de Dijon may not be imported to Germany
- marketing of alcohol is not part of EU rules → competence of member states
- settlement of correct/different labeling in Germany
- less restricting than import ban
- CJEU fueling EU integration
- if product can be sold in one member state, it should be possible in every member state
- principle of origin → where does it come from?