Anita Elberse
The Long Tail Discussion
Diversification for Platform Businesses Specialization for Product Businesses
Invest in Blockbusters
Entertainment Business
- everything nowadays is just a remix of old things
- all the popular formats have been found already
- the rest is just a bunch of little tweaks
Youtube
- operating at loss
- only a small fraction of videos turns a profit
- a lot of video material saved and uploaded