Research is not the search for a specific result, but for an unbiased explanation of how things really work

Research Loop

  • publication or new experiment
  • generating hypothesis
  • study design
  • data collection
  • analysis & hypothesis test
  • interpretation
  • a new publication or experiment

Tools

  • techniques to increase the probability for observed phenomena to be real
    • accurate tools
    • elimination of alternative explanations
      • disproving some other rather than proving our own theory
    • different measures with…
    • different methods with…
    • different samples of people