Concepts

What is a Business Model?

video (Red Jaguar) https://www.youtube.com/watch?v=_AB1s4pc48k
Charles Baden-Fuller
only 1/3 of companies can articulate their business model
3 parts
- captures what the business is about
  - a story
- how to generate the value → Value Creation
- how to capture the value (revenue) → Value Capture
first off: how do we operate today?
after: how to we want to operate tomorrow?
- does it have a competitive edge
- how is the company going to scale
- something which isnt good today can be good tomorrow
too many leaders have not thought hard enough about the business model of the company
- explain about the public face of the company
- there is a talent where the explanation comes alive
why is a business model important?
- a good story to captivate people
- why should customers interact with the company
- why should investors stick with the company

Executive Summary
Product / Service
Team and Core Competencies
- diverse Teams are always better
- color, gender, culture, education
Marketing Plan
Legal Structure and Organization
Implementation
SWOT Analysis ← Emphasis
- Plan B and C and D → Scenario Planning
- also Strategic SWAT
Financial Plan ← Emphasis